1) First, enter your ad's title. Keep it short, under 30 characters is recommended. A boring title will result in a lower click through rate. Be creative.
2) Second, you MUST put the URL in this field, a properly entered URL begins with http:// and NOT www. This is the ONLY place for your URL.
3) Third, enter your ad body. Do not put your email address or your website URL in the body of the ad. The body of the ad is limited to 500 characters.